in thailand a lot of market stalls sell hooky dvds.
as the films are usually not on general dvd release yet, they print
their own dvd covers in an attempt to make the dvds look good.
i guess they use photos of film posters and copied phrases from
have a look at this thailand dvd of 'contagion'
" a hilarious must-see ! "
i'm pretty sure that's not what steven soderbergh had in mind.